How We Formulate

Skinfix formulas are built from the ground up—with science, care, and zero shortcuts. We vet each ingredient, prioritize ethical sourcing, and partner with expert chemists to custom-develop every texture. Then we test with independent US labs for stability, safety, and efficacy—ensuring our formulas meet the highest global standards, including those set by the EU and Canada. And most importantly: we make sure they do what we say they do.

White rich moisturizer texture swipe
Woman applying Skinfix moisturizer on cheek looking into camera.

How We Check Our Work

  • Measuring Results

    We put our formulas to the test with specialized machines that give us real, quantifiable data.

    Corneometer®
    Measures how hydrated skin is by seeing how well it holds a small electric charge—because water conducts electricity, a higher reading means more moisture

    Tewameter®
    Measures barrier function with sensors that track how much water vapor escapes from the skin (known as transepidermal water loss, or TEWL)

    Sebumeter®
    Measures the amount of oil (sebum) on the skin, by using a sensor that captures how much light it's reflecting (more light = more oil)

    Cutometer®
    Measures skin’s elasticity by gently pulling it and seeing how it responds, which helps us understand if a product improves firmness

    Chroma Meter
    Measures pigmentation by shining light on the skin and assessing its absorption or reflection, to track improvements in dark spots and radiance

    Expert Clinical Grading
    Experienced dermatologists and trained skincare professionals evaluate our products' performance in real-world conditions. At key points throughout the study, they assess participants' skin using a standardized scale, rating various metrics like texture, tone, and overall appearance to measure improvement.

  • Capturing Changes

    The VISIA®-CR is like a high-tech photobooth that helps us assess skin’s health and track changes over time. It uses sophisticated imaging to capture detailed, high-resolution photos of trial participants' skin, and then analyzes features like pigmentation, fine lines, and pore size.

    Here’s how it works: Participants rest their faces in the VISIA®-CR machine, using plastic guides to hold their chin and forehead in a consistent position (no cheating). The system adjusts the lighting, calibrating it to best capture different skin features, and takes multiple photos with varied light settings. We do this at baseline (before the participant starts using any product) and at designated checkpoints throughout the trial, ensuring our before-and-afters are as accurate as possible.

  • Collecting Feedback

    The most common way brands test their products is through consumer perception studies, where a group of unbiased participants tries the product without knowing who it's made by or any of the marketing details. At designated checkpoints, they share their honest feedback through yes-or-no questionnaires. What we get back is comparable to the kind of insights you'd pick up from reading product reviews–before the product even launches.

  • Getting Derm Approval

    Before anything reaches your shelf, it’s also reviewed by an independent panel of Canadian dermatologists who evaluate our clinical data and claims. We believe in transparency, trust, and skincare that actually delivers on its promises.

    Sometimes, our dermatologist community publishes the results of our clinical testing in peer-reviewed journals. You can explore those here and here.